Friday, January 31, 2020

Week Four Reflection Essay Example for Free

Week Four Reflection Essay Team A will discuss the objective, which consist of analyzing the influence of the debt in the United States economy, and explain the impact that surplus and deficits has on the health of the United States macroeconomy. To analyze the influence of the deficit, surplus, and debt on the health of the United States macroeconomy you have to understand what exactly is deficit and surplus. A deficit is a shortfall of revenues are under payments, and a surplus is the excess of revenues are over payments. The influence of surplus and deficit on the economy differs in the short-term framework and the long-term framework. In a short-term framework the view of deficits and surplus certainly depends on the current state of the U.S. economy relative to the economy potential output. In a long-term framework surpluses are good they provide additional savings for the economy. In a long-term framework deficits are view as bad because they reduce growth, income, and savings, but if the U.S. economy is operating below the potential its deficits is view as good for the economy. This is because deficits increase expenditures increasing the economy output closer to its potential. To understand how debt influences the U.S. economy you have to understand what a debt is. A debt is the accumulated deficit minus the accumulated surplus, where you have surpluses and deficits which are flow concepts or measures that is defined for a certain period in the economy. As an American it is important to always to knowhow debt, surplus, and deficit affect the U.S. economy. This effects the economy from expenditure to every paycheck these transactions affects the flow of the marcoeconomy. This week chapter 17 and 18 covers the importance of surplus, deficit, and debt in depth. It also covers how to finance the deficit as well as viewing deficits and surpluses as a summary measure. Buy knowing what policy directive to follow gives the policy makers the tools to recommend on rather the economy will need a long-term framework approach or a short-term framework approach. In the U.S. economy current condition, if the United States keep spending more than our annually income you can bet that the worse is still to come. References (Macroeconomics 8e, ch17 Author: David C. Colander copyright  © 2010 McGraw-Hill)

Wednesday, January 22, 2020

A View from the Bridge Essay -- English Literature

A View from the Bridge. 'Justice is very important here' is spoken by Alfieri in his opening speech. Alfieri is a lawyer representing the official legal system of America. He also acts as a narrator, commentator who is almost like a bystander watching the events but remains powerless to have any impact on them. This is very similar to the chorus, featured in tragedies from ancient Greek playwright, who are a group of on lookers watching and commenting on events but are unable to act upon any of the incidents. Alfieri describes his neighbourhood of Red Hook as a 'slum' area of Brooklyn inhabited by Italians, who bring to America their own sense of justice which they find outside the law. This is because the law can not dispense total justice. Justice is one of the main themes in the play because all the characters feel some sense of injustice for one reason or another for example Eddie, the main character endures the greatest sense of injustice none of which can be solved by the law. Most characters in 'A View from the Bridge' are poor and have to struggle which in itself is a form of social injustice which radiates unfair exploitation of dock workers. They all have an innate sense of injustice. Each house hold has only one of everything for example the 'tablecloth' mentioned at the beginning of Act I, Beatrice wanted the house to be perfect for when the guests arrived and she needed a new table cloth. All the shops where closed so Catherine suggested 'Mrs Dondero upstairs' may be able to lend them hers but it was obvious from Beatrice's reply that it had seen better days. It becomes apparent their poverty stricken neighbourhood was located near the docks when Beatrice said 'I smelled coffee all day today... ...an do is give advice and hope that it will be used. It is extremely important he does what is right because of his key position. It becomes apparent at the end of the play that Alfieri has some compassion and veneration towards Eddie as he 'allowed himself to be wholly known' Alfieri places events within the drama in context and explains conflicts related to the play which occurred in Italian history. He knows the law is incapable of satisfying everybody and that it contains many boundaries. Alfieri is able to reflect on matters and diffuse widespread concepts. The Immigration Officers are direct and uncompromising the law is the law and this transcends any patriotic feelings. The officers speak Italian, 'andiamo, andiamo' which may mean they have Italian connections, but this Italian background does not affect them as they are there to do their job.

Tuesday, January 14, 2020

Market Segmentation for Lawn Mowers Essay

Introduction In this document, we will analyse the current market of lawnmowers in Portugal. By recognising this market and its products with distinct characteristics, we will perform a customer segmentation, which will allow us to divide the market into small groups. Through the segmentation of the lawnmower market, it will be possible to achieve a greater proximity to the final customer; create advertising media that target the identified segments; facilitate the positioning of the product; and obtain the return on investment by the company. The developments and technological diversity provided by all the competitors operating in the sector has shown that this market is very competitive nowadays. Thus, it is imperative that a strategic shift is implemented, which is more focused on meeting the needs of the customer. The notorious falling sales in the sector since 2008 were of equal importance, although the explanation of this phenomenon lies in the national and international economy situation. To analyze the current market of lawnmowers in Portugal, we started to make a small market research. To get a concrete â€Å"shape†, we went to one of the biggest players in the market – Leroy Merlin, who kindly gave us some informations which served as basis for this assignment and which allow us to have a better vision of what is happening in the lawn care industry. GOALS By segmenting the market of mowers you can:  · Get a closer relationship with the end consumer;  · Create advertising media that are targeted to the identified segments;  · Facilitate the positioning of the product;  · And monetize coveted by the company. This last point is usually associated with Increase sales, Increase profits, Increase sales dealer channel. Segmentation There are several types of lawnmowers available on the market: manual, battery – powered or gas – powered models, are some of the options. There are ways to segment the lawnmower market : Customer characteristics †¢ Geographic ( region, city size, and so on ) †¢ Demographic ( gender, age, race, household size, and so on ) †¢ Socioeconomic ( income, education, occupation, and so on ) †¢ Psychographic ( lifestyle, personality, and so on ) Buying situation †¢ Benefits sought ( product features, quality, service, warranty ) †¢ Usage rate – quantity purchased during a specific period Based on the market research that we conducted, we restricted the types of lawn mowers to non-powered, powered and powered riding for three different market segments : urban, suburban and rural. (POR TABELA DE PERCENTAGEM) The percentages given are based on the literature, as well as the information given by the head of the gardening sector at Leroy Merlin, which we visited, in Alfragide. Against this backdrop, the most attractive segment seems to be that of the consumers who live in the suburban area and who use powered walk-behind lawn mowers. However, this segment may already be flooded with competition, it may be more beneficial to target a small segment of consumers, like urban consumers using non-powered or powered walking mowers. The smallest segment may be the most profitable and lucrative. Conclusion From our research we ​​can segment the market of lawnmowers in Portugal as: mainly directed to male gender, between 35-55 years old, who lives in the suburbs of large cities, in a house with a garden area between 1.000 to 2.150 square feet of grass; with a household of four people and average income between â‚ ¬ 20.000 and â‚ ¬ 30.000 per year. The most chosen mower for this kind of segment is the electric powered one, in spite of major disadvantage of requiring a wire plugged to work, which makes that their use is impractical for those who have large estates. It is noteworthy that one of the great advantages of an electric lawn mower is that it does not require extensive maintenance. With the displacement of many ex-urbanites to the most suburban areas of large cities, the growth of lawnmowers little by little began to live better days. With this segmentation, we believe that  the Finnish company will take advantage of this kind of market penetration. Faced with fierce competition (AKI Group, IZI-MESTRE MACO, LEROY MERLIN, BRICOMARCHÉ, BRICO LECLERC and also in many other customers in traditional market said: Garden Centres, Hardware Stores, Drugstores, Building Materials Stores and other sited North to South), the Finnish company will have to differentiate the products presented, as well as in the developed marketing campaigns, satisfying specific needs and desires of this kind of consumers. Bibliography: Market Segmentation: How to Do It and How to Profit from It, Malcolm McDonald Butterworth-Heinemann, 2012 Market Segmentation: Conceptual and Methodological Foundations, Michel Wedel, ‎Wagner A. Kamakura – 2000 Handbook of Market Segmentation: Strategic Targeting for Business and Technology firms, 3rd edition, Art Weinstein, PhD, 2004 Market Segmentation Success: Making It Happen!, Sally Dibb, ‎Lyndon Simkin – 2013 a

Monday, January 6, 2020

Essential German Phrasebook

Dont have time to learn German?  You know you need to know a few basics, but youre a busy person. Heres some help in the form of a  one-page  Ã¢â‚¬Å"phrasebook† for people in a hurry. You can print out the complete one-page version of the phrasebook. ESSENTIAL GERMAN 1 Common Phrases Getting Around yes - no - maybeja - nein - vielleichtyah - nine - fee-lycht train - plane - carZug - Flugzeug - Autotsoog - FLOOG-tsoyk - OW-toe Hello! - Goodbye!Guten Tag! - Auf Wiedersehen!GOO-ten tak - owf-VEEder-zane train station - airportBahnhof - FlughafenBAHN-hof - FLOOG-hafen Good morning!Guten Morgen! GOO-ten morgen left - rightlinks - rechts linx - rechts At the Hotel Food Drink Is breakfast included?Mit Frhstck? mitt FRUY-stuyck bread/rollsBrot/Brtchen broht/brutchen downstairs/upstairsunten/obenoonten/oh-ben beer - wine - juiceBier - Wein - Saftbeer - vine - zahft Dining Out Shopping waiter - waitressOber - Kellnerinoh-ber - kellner-in Thats cheap/expensive.Das ist billig/teuer.dahs ist billik/toy-er Wheres the restroom/toilet?Wo ist die Toilette?vo ist dee toy-LETa department store - grocery storeKaufhaus - Lebensmittelgeschftkowf-house - -ge-sheft Essential Phrases Part 2 This section includes phrases that enhance your â€Å"coping skills,† or ways of dealing with a lack of understanding. Note: The phonetic (fo-NET-ik) pronunciation guide for each phrase is only approximate.   ESSENTIAL GERMAN 2 Deutsch English Sprechen Sie Deutsch/Englisch?SHPREK-en zee DOYTsh / ENG-lish Do you speak German / English? Noch einmal, bitte.NOCK EYEn-mahl BIT-tuh (Repeat) Once again, please. Wie bitte?VEE BIT-tuh What did you say? / What was that? Langsamer, bitte.LAHNG-zahmer BIT-tuh More slowly, please. Bitte Wiederholen Sie!BIT-tuh VEE-der-HOL-en zee Please repeat that. Ich verstehe nicht.ICK fer-SHTEH-uh nickt I dont understand. Ich habe eine Frage.ICK HAB-ah EYE-nuh FRAG-uh I have a question. Wie sagt man...?VEE zahgt mahn How do you say...? Ich wei nicht.ICK VYEss nickt I dont know. Doch!dock On the contrary! / Yes. (in reply to a negative question) Wo ist/sind...?VO ist/sint Where is/are...? wann? - wer? - wie?vahn - vehr - vee when? - who? - how? warum? - was?va-RUHM - vahs why? - what? Schon gut!SHON goot Okay! Ich habe kein(e)...ICK HAHB-a kine(uh) I have no... / I dont have any... Ich habe kein Geld.ICK HAHB-ah kine gelt I dont have any money.